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Draft of a Corporate Financial Plan
Hetmánková, Gabriela ; MBA, Michal Bobek, (referee) ; Karas, Michal (advisor)
This diploma thesis aims to create a draft of a Corporate Financial Plan for a chosen company. It describes the procedure of analysis making, which precedes the financial plan, it explains necessary calculations which are vital for the plan creation and evaluation of both possible variants from the financial point of view.
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Company Performance Measurement
Hél, Petr ; Keík, Josef (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is by its nature focused on evaluation of company performance. Analyzed company SITA CZ, a.s. is one of the market leaders providing services regarding of treatment with non-hazardous and hazardous waste. This company is analyzed in two aspects within diploma thesis. Evaluation focuses on market position and performance within specific economic activities according to NACE rev.2 – 382, at first. Second evaluation is focused on competitive benchmarking that should pin-point particular weaknesses. The main goal of the diploma thesis is to propose solutions to improve company performance and market position.
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Assessing the Synergistic Effects of the Selected Consolidated Entity
Babáčková, Markéta ; Kubovic, Pavel (referee) ; Rajchlová, Jaroslava (advisor)
The thesis focuses on the methods of assessment of synergies established in a consolidated entity. The text includes a definition of a consolidated unit based on theoretical grounds and a draft set of indicators suitable for the analysis of the achievement of synergies. Synergies are monitored through a comparison between the consolidated unit and the mother company made in several selected areas. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved.
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Marketing-Product Strategy at Mediahost Company within The Home Market
Šiška, Jakub ; Fronko, Marcel (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.
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Assessing the Synergistic Effects of the Selected Consolidated Entity
Nováčková, Veronika ; Ing, Kubovic Pavel, (referee) ; Rajchlová, Jaroslava (advisor)
The thesis focuses on the methods of assessment of synergy effects in a consolidated entity. The text includes a assessment of economic situation of the consolidated unit and analyzes a draft set of economic indicators suitable for assessing of synergy effect. Synergy effect is monitored in several selected areas through a comparison between the consolidated unit and the mother company. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved after the acquisition.
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The key to success of Czech companies
Pavlíčková, Klára ; Chylíková, Hana (advisor) ; Bahbouh, Radvan (referee)
This bachelor thesis deals with four selected Czech companies, which are perceived as successful. The aim of this work is to find out why and in what way were the companies successful and to find in their behavior common factors that contributed to their entrepreneurial success. Due to the subsequent comparison, this thesis could help other companies achieve their success. In the theoretical part, this thesis deals with the essence of success and different definitions of success according to famous personalities. It also describes measurable and subjective indicators that define success. In the practical part, the selected companies are first introduced, and their work and development is characterized. Subsequently, these firms are analyzed on the basis of objective and subjective indicators of success. The information for the subjective characterization is mainly based on personal interviews with representatives of selected companies that have been conducted for this thesis. Finally, this thesis gives a comparison of the selected companies and a summary of how to become successful.
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Market analysis of PR agencies in Czech Republic in the period 2013 - 2015
Jakubcová, Klára ; Loužek, Marek (advisor) ; Křítková, Soňa (referee)
The work analyzes market of public relations in the Czech Republic in the period from 2013 to 2015 based on the available data. Data come from research for The Association of PR Agencies (APRA) and from the balance sheets of selected agencies. The main hypothesis says, there is a monopolistic competition on the Czech market of PR agencies, because there is homogenous product, a large number of agencies, no entry barriers and agencies don´t have market power. I tested the hypothesis by calculating the Concentration coefficient and the Herfindahl Hirschman Index. Both methods confirmed the main hypothesis of monopolistic competition in this market. Work also includes the TOP 10 of PR agencies in the Czech market according to turnovers. It shows that the largest agency in the 2013 was Bison & Rose and in 2014 and 2015 it was AMI Communications. I also compared the changes in income and in prices of services by agencies that are members of APRA. So I can say that between the period from 2013 to 2015 there was a 18% growth in income of agencies, which was caused by higher quality of orders and not by raising prices.
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Assessing the Synergistic Effects of the Selected Consolidated Entity
Nováčková, Veronika ; Ing, Kubovic Pavel, (referee) ; Rajchlová, Jaroslava (advisor)
The thesis focuses on the methods of assessment of synergy effects in a consolidated entity. The text includes a assessment of economic situation of the consolidated unit and analyzes a draft set of economic indicators suitable for assessing of synergy effect. Synergy effect is monitored in several selected areas through a comparison between the consolidated unit and the mother company. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved after the acquisition.
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Draft of a Corporate Financial Plan
Hetmánková, Gabriela ; MBA, Michal Bobek, (referee) ; Karas, Michal (advisor)
This diploma thesis aims to create a draft of a Corporate Financial Plan for a chosen company. It describes the procedure of analysis making, which precedes the financial plan, it explains necessary calculations which are vital for the plan creation and evaluation of both possible variants from the financial point of view.
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